Because both, Local searches (Local SEO) and also the spectacularity of the Augmented Reality platforms are already a demand for any business.
Why Local search?
Because...do you know what is now Google telling us about this "One out four searches performed through mobile devices have local content. And, of those, 33% end up becoming a purchase " - the head of Google products and solutions for Spain and Portugal, José María García.
There are specific studies that notice us that 20% of searches are carried out based on specific physical locations.
Since June 2012 has replaced Google Google+ Google Local Places by integrating Google Offers and Google Places.
This is all a major boost for local search. And, what are Local searches? those searches that implicitly includes the user's location:
"Where can we repair the car?" "Where can we sleep?" "I have about a pharmacy?" "Where could i find a restaurant in Miami?"
And so, with the LBS SimplexPortal module, you can publish and update your business information in several local directories and social networks that will improve your rankings on Google + Local.
Why Augmented Reality?
Because, in addition, you can not only take advantage of this Local information through social networks or search engines, there are platforms that increase the power of this information and also perform a spectacular way to promote your bussiness: Platforms / Augmented Reality applications.
These applications allow the smartphone users visualize the real world (usually through the device's cameras) but with virtual information that users requires. In other words, vast information directly captured by the eyes of your customers augmented with information served by your bussiness.